Transforming Apache Automotive with GRW Group
Karl Wallis
A Partnership of Growing Titans
Apache Automotive, a flagship part of the SMUK UK brand, has emerged as a leading name in the automotive sector, renowned for delivering high-quality vehicle modifications and enhancements. Based in Leeds, Apache Automotive’s rapid growth has cemented its reputation as a go-to destination for clients seeking premium services. This success story is deeply intertwined with the vision of Steve Macdonald, whose innovative approach has driven the SMUK UK brand to become an industry leader in automotive excellence.

As Apache’s reputation grew, so did its operational demands. With a surge in business and a clientele that expected nothing short of perfection, Apache recognised the need for a bespoke showroom that could serve as a beacon of their capabilities. This space would need to reflect the high standards of their brand while offering state-of-the-art functionality and security. GRW, with its proven expertise in delivering comprehensive design and build solutions, was selected to bring this vision to life.
The Vision: A Showroom Worthy of Apache
Apache’s vision for its new showroom was ambitious. It needed to be more than just a display area—it had to be a space that encapsulated their brand’s identity while providing a seamless blend of aesthetics, technology, and security. The project called for a comprehensive approach that integrated industrial lighting, fire and intruder alarm systems, high-level CCTV with motion detection, and striking visual features such as colour-changing display lighting and embedded TV screens.
Steve Macdonald’s directive was clear: the showroom had to be a testament to Apache’s journey, showcasing their dedication to quality and innovation while setting a benchmark for future growth. GRW was tasked with delivering a design that met these high standards, all while adhering to a tight schedule.
The GRW Approach: From Vision to Reality
GRW embraced the challenge enthusiastically, understanding that this project was not just about functionality—it was about creating a space that told the story of Apache’s rise as an industry leader. The process began with a series of consultations, during which GRW’s team collaborated closely with Apache to understand their goals and requirements. Every detail was considered, from the showroom layout to the integration of advanced security systems.

Industrial Lighting
The lighting design was a cornerstone of the project. Apache’s showroom required a sophisticated lighting setup that could serve both functional and aesthetic purposes. GRW installed state-of-the-art industrial lighting that ensured optimal visibility while enhancing the overall ambience of the space. The inclusion of colour-changing display lighting added a dynamic element, allowing Apache to create bespoke visual experiences that could be tailored to specific events or showcases.
Fire and Intruder Alarm Systems
With the safety and security of the showroom being paramount, GRW integrated an MxPro 5 fire alarm system, renowned for its reliability and compliance with industry standards. This system provided robust fire detection and response capabilities, ensuring that Apache’s staff, clients, and assets were always protected.
To complement the fire alarm system, GRW installed a Pyronix Euro 46 intruder alarm system, offering advanced intrusion detection. This system was tailored to Apache’s unique security needs, ensuring round-the-clock protection and peace of mind.
High-Level CCTV with Motion Detection
Given the value of the vehicles and equipment housed in the showroom, GRW incorporated a high-level CCTV system equipped with motion detection. Strategically placed cameras provided comprehensive coverage of the facility, ensuring that every corner of the showroom was monitored. The motion detection feature added an additional layer of security, enabling real-time alerts in the event of suspicious activity.
Visual Features: Display Lighting and TV Screens
To reflect Apache’s innovative ethos, GRW installed a series of TV screens throughout the showroom. These screens offered versatile functionality, from showcasing promotional content to displaying live feeds of Apache’s latest projects. Coupled with the colour-changing display lighting, the screens created a captivating visual experience that aligned perfectly with Apache’s brand identity.

Overcoming Challenges
Every project comes with its own set of challenges, and this was no exception. The tight timeline required meticulous planning and execution, with GRW’s team working closely with Apache to ensure that every aspect of the project was delivered on schedule.
The integration of multiple systems—lighting, alarms, CCTV, and displays—required a high degree of coordination. GRW’s expertise in managing complex design and build projects was instrumental in ensuring that these elements were seamlessly integrated.
Despite the challenges, GRW delivered a showroom that exceeded expectations, proving once again why they are the go-to choice for design and build solutions in the automotive and commercial sectors.
A Space That Reflects a Brand
The completed showroom was nothing short of spectacular. From the moment visitors step inside, they are greeted by a space that is as functional as it is visually striking. The industrial lighting ensures a professional and polished atmosphere, while the colour-changing display lighting adds a touch of creativity and innovation.

The embedded TV screens provide a dynamic element, allowing Apache to showcase its latest achievements and engage clients in new and exciting ways. Meanwhile, the advanced fire and intruder alarm systems and high-level CCTV ensure that the showroom remains a safe and secure environment.
Steve Macdonald’s vision for a showroom that reflected the growth and success of Apache Automotive had been realised.
Building a Lasting Partnership
The success of this project marked the beginning of a strong partnership between Apache Automotive and GRW. Recognising the value of GRW’s expertise, Apache awarded them a three-year maintenance and service contract for the fire and security systems. This ongoing collaboration ensures that the systems remain in peak condition, providing long-term reliability and peace of mind.
Steve Macdonald, reflecting on the project, expressed his satisfaction with GRW’s work:
“GRW delivered exactly what we needed—a showroom that not only meets our operational requirements but also reflects the identity and success of Apache Automotive. Their professionalism, attention to detail, and ability to bring our vision to life have been outstanding.”
A Testimony to GRW’s Expertise
The Apache Automotive showroom project is a testament to GRW’s ability to deliver innovative, high-quality solutions tailored to the unique needs of their clients. By integrating advanced technology with thoughtful design, GRW created a space that embodies the growth and success of Apache Automotive.
This project also highlights GRW’s versatility, showcasing their expertise across lighting, fire and security systems, and visual installations. It reinforces its reputation as a trusted partner for companies seeking comprehensive design and build solutions.
Conclusion
The transformation of Apache Automotive’s showroom is a shining example of what can be achieved when vision and expertise come together. For Apache, the showroom is more than just a space—it’s a symbol of their journey and a platform for future success.
For GRW, this project underscores their commitment to delivering excellence in every aspect of their work. As Apache Automotive and the SMUK UK brand continue to grow, GRW remains a key partner in supporting their success, ensuring that their facilities reflect the high standards and innovation that define their brand.
This collaboration is not just a milestone for Apache Automotive—it’s a testament to the power of partnership and the impact of thoughtful, integrated design.
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